My Response

Okay. No tears this time. Cos why? Cos I’m used to her attacking me.

When I started this blog we were still friends, she was damn unhappy about it because this is “HER” industry.

When I asked for ads on my Twitter, she unfollowed me(while we were still friends).

When I got sponsored at Dollhouse Pets, she took to tweeting about me.

When I got Instagram ads, I was also attacked(with a full blog post).

Now I start my own YouTube channel, I also kena.

I’m sure she has ALL these reasons in her head as to why I deserve her attacks. But my question today is: REALLY, WHY?

We agreed to part ways amicably after I ended our friendship back in 2012. I have NEVER provoked her in ANY way. So WHY the attacks on me time and again?

First couple of times, fine. Today, I’m NUMB to all the bullshit. “It’s not personal.” Really?

All the times she attacked me, I CHOSE not to attack her back. I explained my side of those stories and left it as that. With each attack, I felt that even if I explained myself publicly, she would find something else down the road to try and destroy me anyway(was I right?). And I used to cry about it! Every time she attacked me, it would affect me SO much, for days on end. I loved her. Dearly. Things didn’t work out but I didn’t hate her. So with each attack I just steeled myself, praying she would just stop.

But today, I can’t just let it pass anymore. So many times, I said I want peace. Well, doesn’t look like it’s happening for me.


If you’ve read her post, you’ll see how she tried to bring the entire company Gushcloud down, and obviously me together with it. I am not signed to Gushcloud as a blogger, but I am signed under Gush Studios as a YouTuber. So that makes me a Gushcloud influencer all the same.

In spite of all the bullshit being thrown around about Gushcloud, I love these people. They were there for me ALL the way. Whenever anything happened, good or bad, they accepted me, they sheltered me. Even when I lost my temper at them and was nasty, and even when the top blogger attacked me and when I got in bad news/drama, they loved me all the same. I know I seem very strong to most people but I have my bad days. When I was weak and vulnerable, they protected me and soothed me. And when I was wrong, they gently advised me which helped me grow. I became a lot calmer and more resilient, and I believe this was evident in my public persona. And this is just my personal side talking.

On the work front, sure, Gushcloud used to have issues: late payment, pandering to clients more than I would like. BUT which new company is perfect? Was Nuffnang perfect? For the short amount of time I worked with Nuffnang and Churp Churp(I left both after a huge fight with her when I started my blog, in order to prove that I never wanted to compete for clients with her) in 2009-2010, I got some of my payments late too. I understand perfectly it is because some clients just pay late. It is not a fault of the company at all.

When I first started working with Gushcloud more than 2 years ago, it is true, they did tell me the client didn’t want the ad disclaimer on the ad they paid me to write. I argued with them like mad then. But eventually I did it anyway because it was a ad asking people to play a game to win prizes from a fast food chain that everyone eats anyway. If anyone is interested, the ad is HERE. Was it a lie to con people to spend and waste a lot of money? Nope. And so I did it. Do I sleep well at night because I didn’t put that ad disclaimer? Yes. I could have rejected doing the ad, but I took it anyway. Please, even I was playing the game myself la. So if you think this is morally wrong, blaheffblah, then sorry I really can’t be very sorry about this.

But since then, for the past 2 years, I was given TOTAL green light to put Ad disclaimers on all my ads. Whenever I was uncomfortable with something, the Gushcloud managers always settled it. Either I not do what was requested at all, or a comfortable compromise was made. But Gushcloud really didn’t ask me not to put the ad disclaimer since then, on ALL my ads. So yeah. I think it’s unfair to pull out an isolated incident from 2011 and present it as the truth of how Gushcloud works all the time. Just look at all my Ads here. Most are from Gushcloud and all of them have the word “ADVERTORIAL” stamped in bold on the TOP of each post.

I feel she has been way too harsh on the Gushcloud bloggers on this whole “masked ads” issue. In the email Miyake sent to her, Althea asked Eric to write it not LIKE an ad. Meaning don’t hard sell. NOT LIE THAT IT IS NOT AN AD.

There is NOTHING in this email that said HIDE the ad disclaimer or CANNOT put ad disclaimer.

Eric’s post(not sure if it’s live yet) will show you how Nuffnang bloggers ALSO don’t always put the ad disclaimer.

If this Ad disclaimer is SO crucial, why is it only Gushcloud bloggers that are attacked for not putting it? Why don’t I see ANY Nuffnang blogger picked on for not disclaiming too? Shouldn’t this “rule” be applied fairly to EVERY blogger and sponsored post?

The truth is, MANY bloggers/online influencers are guilty of neglecting to disclaim ads as ads. Why so harsh on ONLY us?

Many clients do want organic posts from us. A lot of those I work with ask me to give my genuine opinion of the products/services, and except for a few, most of them don’t alter my organic posts. Unless I got some info wrong or left out some crucial mechanics they wanted to include. I don’t see how this is dishonest or lying cos I write them based on how I feel about the product. And Gushcloud never told me to write in any way I myself didn’t want to.

I am NOT a signed blogger. IF Gushcloud was so terrible to work with, WHY would I continue to work with them? Especially since I get ads on my own too.

I’m very happy working with Gushcloud. I firmly believe they strike a good balance between influencer and client, and they are fair to both sides. More and more so, as the company grows in strength.

Not every blogger or client is easy to work with; some are just horrible. But I have never seen Gushcloud treating either clients or influencers unreasonably. If we are wrong, we get scolded. If the clients are wrong, the managers always manage to exit peacefully, without drama.

What I like most about Gushcloud is how they carry themselves. Trust me, getting attacked SUCKS BALLS. It’s SO hard not to get emotional and lash back. But people at Gushcloud just seem at peace. Hurt and angry, no doubt, but calm.

This mummy blogger said this today, “When we have problems, we try to fix it. Not hurt people.” This really resonated with me. I have so much more to learn.

On my YouTube Stats

She took stats from a few weeks and picked out what suited her argument and presented it as the COMPLETE truth. As I said on Instagram, I NEVER bought any views/subs/numbers of any kind on any of my platforms. This I swear.

Truth be told, when I first got wind of her suspecting my YouTube views are fake, I too doubted the Gush Studios side. I questioned them, cos I sure as hell didn’t buy. If not me then it’s them right?? But everyone got so angry and defensive in the chat, it just couldn’t be. And everyone scrambled to find proof that my numbers are legit, even contacting YouTube and digging deep into all my YouTube analytics for the past 6 months. Would ANYONE who is guilty do this?

But yes, I’m sure there are some of you who obviously don’t believe anything I say and have already condemned me based on her words, so here is the proof(Gush Studios pulled these screenshots out from my YouTube Analytics):

The overview of ALL my numbers on YouTube so far. (The comments below are left by the team). And yes, I told them to turn off the ads on YouTube, so you guys won’t have to sit through them. They forgot for one ep I think, so the GRAND TOTAL of how much I made on this channel is $17.71.

We haven’t made any money from BOAT and for some of the locations, we even had to fork out our own money to pay.

This is super important. Most of my views are from YouTube suggested video(you know those on the right panel and when the vid ends) and YouTube channel page which I hype frequently. YouTube’s algorithm suggests videos based on what you have watched previously, meaning YouTube itself was suggesting my video to viewers. If the views were bought, they would come from DIRECT TRAFFIC and be under the Unknown category. Definitely not via suggested videos.

Ep 2 Lifetime Views

- High views when released, dwindled over time.

- Spikes:

  • 10 Sept: IG
  • 15 Sept: 3rd Ep release
  • 27 Sept: IG
  • 5 Oct: IG
These are the dates I hyped it, hence the spikes.

My subscribers. Totally normal for a Singaporean YouTuber. No random strange ulu country.

In THIS STUDY by The Daily Dot, you can see that when the writer bought views, more than 90% of them came from random countries like Russia, Ukraine, India, Poland, Romania, Thailand, and Indonesia(ulu cos they’re in the US). Compared to my channel where more than 80% of my viewers come from: SINGAPORE and MALAYSIA.


My subscribers’ stats. Do you see any sudden spike? Assuming someone bought me subs? Every week, every month, the stats are consistent, as you can see.


All my Likes and Dislikes. Just see for yourselves la. And who will buy Dislikes??

This is also a point to note. Retention rate, meaning how long people stay to watch a video. If the views are bought, the retention rates will be very low like under 10% cos the bots just click and leave without watching. Mine is 57% so people ARE staying to watch.


Where my comments come from. Take a look at the comments on all the videos. Tell me if they’re organic.


A good explanation someone helped me comment on Facebook(not sure if it’s still there):

Thank you for bringing these points to light so succinctly. Idk who you are but thank you.

If you’re interested to see my stats for ALL the months since I’ve started my channel, they are HERE(for the Overview of ALL the eps) and HERE(for the in depth breakdown of stats per ep or Eps 1-3). Got charts some more. In full view for all to see. Almost all my views are from Singapore and Malaysia. And the views spiked whenever I posted on my IG or blog. If you really so kaypoh, then check the dates and verify yourself.

(THANK YOU J and X for pulling out all these stats for me at such short notice. REALLY SUPER appreciate it. Treat you 2 to HDL soon!)

My numbers are legit. I didn’t buy them. Gush Studios didn’t buy them. Gushcloud didn’t buy them. They are so legit I can’t even suggest someone bought me fake numbers, cos there simply aren’t.

Just please look at SIX MONTHS OF DATA IN FULL TRANSPARENCY before you believe someone who might or might not have an agenda against me.

On my blog stats

(And a bit of Eric’s too.)

Does anyone know how current the influencers’ profiles are? NO? I answer you. This is a screenshot of my Google Analytics linked to this blog in 2013. I sent this to Freda, who was pitching to a client and she copied and pasted what I sent her in this pitch:

This was taken from a screenshot I sent her. Granted, this was when I hyped my blog, but still. You can see how many unique visitors there were.

Added bit:

Gushcloud pitched me at 150k-200k monthly views. Earlier this year, I got 143k, which I know isn’t in the range of 150-200k and if you take the average over the year, it’s less than that. But like I said, the data from the pitch was from last year when I was blogging more.

Here are some other screenshots I sent Gushcloud:

Whenever I hype a post especially on Instagram and Twitter, the number spikes. I believe this is because I’m much more active on IG than here. So if I don’t explicitly say there’s a post here, I don’t get why people would come here?

I don’t see myself as a blogger, really. I mean, I do blog, but it’s just one of the many things I do. I do NOT go around telling people I’m a blogger; it’s just that sometimes it’s easier than having to explain the rest of everything else I do. I usually say I’m an online personality.

And the truth is, I’ve got my hands full with a lot of other stuff. So I don’t blog here as often. It should not be a surprise that my numbers dip. Gushcloud didn’t inflate them. I did get those numbers for real. If I hype about this post now, trust me, I can hit 5k in a day too. I have 79.7k followers on IG and 37.2k on Twitter, ALL legit. If I hype on those platforms, why should 5k a day be impossible?

And can I just say I got these views from doing legit constructive work and not trolling on others or creating drama? I CAN get higher views that way, just go pick on someone and blow it up la. If you’ve forgotten, I can be really nasty with my words too. But it’s NOT in my style to do so, at least not anymore. I would rather get 100 views a day from people who truly like what I write and can take something positive from it than 10k views from kaypoh trolls who just come here to watch shit hit the fan and go along blindly with who has more power. #100%truth #noinflation

I feel sad that Eric and I are picked on for our blog stats and I’m here even explaining all of this to you.


 These are Eric’s stats when he was actively blogging. The average IS about 1k a day. On some days he hit over 2k as you can see in these screen grabs from his Google Analytics.

And the reason why his stats have dropped is because Eric JUST ORD-ed zzz. He was in camp for the PAST 2 YEARS, where got time to maintain his blog?? And I’m so busy all the time too. Is it surprising our numbers aren’t as high as they used to be cos blogging isn’t top of our list of priorities now?

And why is it Gushcloud’s fault when they didn’t INFLATE numbers? They’re only guilty of not updating their data, but the data is NOT false or made up. When they ask us for our stats, WE ALWAYS HAVE TO GIVE SCREENSHOTS (or provide the managers access to our Google Analytics). We NEVER got away with just TELLING them what the numbers are, as Gushcloud needs the screenshots to account to the clients the total reach and engagement garnered. These numbers are NOT fake nor inflated. We did hit those numbers.

If I took 3 days of analytics data from a not very active blog, the hits would also be lower than average. Taking numbers from when a blog is more active, HOW is this inflating numbers?

With regards to the shell company she created “SG Private Trainers”, she SPECIFICALLY requested for ME and for the banner to be on MY blog so she could get access to MY blog hits. The banner was put up Sept 2014 when I wasn’t actively blogging anymore(was I ever really?). I remember telling Fai(account manager in Gushcloud): “Erm my blog layout changed and the banners are right at the bottom leh, why would the client want to put??” He said the “client insisted” so I was like “Okay lor.” and I charged a small amount(definitely not $1k) for it. I quoted my rate which I got and I left the agency cut up to Gushcloud. The banner is still below if you care to check it out. I’m so baffled how she created the fake company and PAID Gushcloud $1k  JUST to get my stats?? Who does that?

The fact is, I, and we, are being targeted. By someone and/or some people who has time and again attacked us publicly and undermined our credibility.

No matter how I try to clear the air or prove myself, the attacks would still come.

She could spend yet another year pulling out old ads I did that I didn’t disclaim as ads, tracking my stats, jumping at every client who hires me, posting more defamatory posts to kill me. I really wouldn’t put it past her. I thought by starting and focussing on my YouTube channel, I was effectively drifting away from blogging(what she hates that I do) and could avoid all this drama. And now, I haven’t even made ONE cent in my pocket from my channel and already the drama has begun.

Before you are so quick to judge and believe, perhaps ask WHAT is the agenda behind all these attacks?

Are honesty and integrity really the focus here? Or is it something more sinister?

Just cos the voice is louder doesn’t mean it’s right. Just because there are charts and diagrams and “stats” doesn’t mean the data is perfect, or even fair for that matter. For someone with such high moral values, what is the point in trying again and again to wreck and annihilate someone else?

Again, I do not want war. I want peace. I never fought back because:

1. A retarded part of me still hung on to the friendship we had and I would never deliberately, maliciously harm someone I loved.

2. I was afraid, No, terrified. I felt that even when we used to be so close and she was unprovoked, she could attack me like that, just how far would she go if I fought back? I was scared for myself, my reputation, my work, my loved ones, things she has shown constantly to have no qualms attacking in her rage.

But why do I always have to “let it slide”, “forget about it”, and “don’t bother”? Everyone used to tell me that. You know why? Cos everyone thinks I cannot win the fight against her.

And that is nothing but the truth. I cannot win. And I don’t want to win. I NEVER WANTED TO EVEN COMPETE.

I just want to do good on what I do. But if someone, anyone, accuses me of something I did not do and defames me, I do not want to live this life taking it lying down in fear.

I only have this life. If I die, I will not go gentle into that good night.

P/S: I’m donating every cent I got from the “SG Private Trainers” banner ad to It’s a really good cause but this isn’t me being noble. I just don’t want her money. If you found some truth/answers/entertainment in this post(sorry if it isn’t so well crafted, I didn’t have a year to do it), maybe you can make a donation or find some way to help out this Xmas too.

P/P/S: Althea wrote a post addressing her directly. I’m sure she has already seen it but in case you haven’t, HERE it is.




94 thoughts on “My Response

  1. I don’t usually read your blog, but am glad you had made a response on this issue because honestly I couldn’t stand people claiming xx has all the evidences and etc, and therefore she was right because as you said, data can be chosen selectively. I used to like xx because I thought she was truthful in her writing. But her latest post disgusted me. She talked about blogging ethics, as if it was more important than ethics on friendship (or ex-friendships). And every now and then including things like she was way more popular than the Gushcloud people.. which made me wondered if she was trying to promote herself more than she wanted to “expose the truth”. Anyway, please know that there are people out there supporting you (silently), so please stay strong.

    • The main reason you are attacked:

      1. You are in the same pretty women industry.
      2. You should be happy she sees you as a threat.
      3. You are pretty and talented.
      4. I believe Xiaxue’s story about the blogging industry but not her part about yours because I use Youtube for a long time
      5. I have seen a person’s video go viral (more than 20 million views) and that “geek” only has less than 100 subscribers.
      6. Cheer up and don’t let your festive season be ruined.

  2. I didn’t know that girl was immature enough to do such things like that. I used to watch her videos and see her blog posts. I understand why you made this blog post because I believe everyone has a right to stand up against their bullies. You are truly beautiful inside and out, and I really admire you for that. I support good people and that is you. Also, thanks for bringing this post up because it really opens up about all the immature bullshits in the entertainment industry.

  3. jia you kay kay! i have been following your blog on and off for these few years.
    hmm what i can says is i really admired your courage to encounter all these attacks upon you. and i wait for your video to come up soon! you are so pretty! hehe. instead of hashtag #faithinblablabla, i will say i trust you and i wish your team grow even better.
    Hope this Christmas gives you peace n happiness.

    reader from malaysia.

  4. Hey Kay Kay, after reading yours and XX post and standing from a mutual stand point, i’m still not sure about Gushcloud but i’m very about you. Continue to do what you do best and hopefully you don’t have to write another post related to this drama to prove yourself further. Rather spend your time on things that really matters! And most importantly i’m sure your followers are not shaked by all these. Jia you! #faithinkaykay

  5. Seriously, dont give a fuck about your youtube stats. that is the only thing XX cant give solid proof and you’re all just talking abt this coz she didnt give solid proof. Wana talk abt it? then explain EVERYTHING dont just explain the youtube stats which no one can have solid proof. Even XX also said MIGHT BE BOUGHT. Address the important issues at hand (the rest of the points by XX) not about stupid youtube views that MIGHT be bought.

    You guys arent convincing me and keep calling out XX fan’s blind and stupid.. Went to Eunice Annabel ‘s blog and bought what she posted but all over her twitter and insta are contradicting her “Peace Out” blog post. Even worse, went to yilin’s blog and saw she ripoff someone’s blogskin and removed credit. Kife is even worse dont get me started on him attacking someone’s face for plastic surgery and photoshop?? Now that’s just really fucking low. Why not attack girls who wear makeup coz its also fake?? Now I’m going to read Eric’s post.

    You want to murder someone? Fucking convince me why you did it. Currently Xiaxue’s blog post is the most convincing one of all(followed by eunice but she discredited herself from me with her tweets and insta stuffs contradicting her being “peaceful” )

    Can’t wait for GC’s full address to this issue.

    • Does it ever occurs to you that the post XX wrote could be an advertisement too?
      Ads come in all forms. She clearly explained on the post that anyone can publish an ad without making it sounds like a real ad, of course no need to announce that its an ad too.

      The fact that she no longer has free time to blog often, yet have a YEAR to plot all these, is suspicious. She said: “Her statistics were locked, so I had no choice but to PERSONALLY track the statistics EVERYDAY. For MONTHS, I had a friend who works a deskbound job help me track her views, likes and subscribers everyday on the dot at 11am.
      I have no idea if she personally track or ask her friend to track, or both at one go. But there is a possibility that the “friend” she mentioned, could be a staff from Nuffnang, right? That is IF that post was truly an ad.

      Maybe she is really an overly righteous mom, but to risk getting a lawsuit when she still has a young toddler to care for, is too unrealistic. Unless she has a strong team behind her backing her up.

      You see, other than exposing GC, she credited Nuffnang along the way. Not once but a couple of times from beginning to the end. I understand that shes part of NN and wasnt shy of sharing it so that we wont think that she has an ulterior motive but how can we all be 100% sure that she really dont have a hidden agenda? Just because she explained in advance, doesnt means shes really innocent. Just because her voice is louder, doesnt means she dont have motive.

      Now…imagine if her post was written truly as an ad…arent we all fooled?
      I am not trying to accuse her, i am just trying to state a possibility.
      Since we would never know, why should we even assume anything? I think everyone failed to see the bigger picture – it doesnt matter if GC is innocent or guilty because nobody asked us to believe anything written on the net anyway. The thing that matters is, what is the true agenda behind this exposure and are we taken a ride?

  6. Kay Kay, I’m so sorry you’re going through this ordeal. I pray everything will eventually sort itself out in the end. Know that you have your supporters and we’re behind you. Stay strong. <3

  7. Hi Kay Kay! I almost never see you bitching about others on your blog posts. People might think you are weak and don’t know how to stand up for yourself but I think that it takes someone stronger to ignore all the bullshits. It is easy to blast people and retaliate, but it is certainly not easy to let things go and move on. I really admire your attitude in this area.

    After reading both sides of the story, I think that the accuser isn’t perfect either to be calling out others and accusing without 100% knowing whether the facts are real. I’m glad you cleared the air on your part.Anyway, Stay strong Kay Kay!

    P/S: I do truly enjoy Babe of All Trades personally! It’s fun and spontaneous! Keep up the good work. Cheers!

  8. Peace dear Kay Kay. I guess there is no getting used to attacks. it hurts just as much each time, but the pain does numb after a while.

    i hope this passes by, and take this season to remember why we need leave so badly.


  9. Peace dear Kay Kay. I guess there is no getting used to attacks. it hurts just as much each time, but the pain does numb after a while.

    i hope this passes by, and take this season to remember why we need peace so badly.


  10. Don’t worry. Just continue doing what you do. The fact that she spends a whole year tracking stats just means she has nothing better to do anymore. Maybe she is even running out of business, since people don’t care about her baby as much she thinks they do..? Just do what you do. Old aunties will always make noise.

  11. XX has a long history of attacking others when she feels her top spot is threatened. There’s nothing wrong with you. There’s something wrong with her, and it must suck to be so consumed with insecurity. Those who constantly feel the need flaunt their accomplishments and compare themselves to others have the lowest self esteem. May all this pass soon. Stay resilient.

  12. My opinion is sue that bitch, for difamation and for all the peopke she bullies, if nobody does something legal agaisnt her, she is going to keep harassing even more people.

    I love your videos.

  13. wth. That XX really nothing better to do. Who the fuck cares about such news. Kay Kay just remember you are way PRETTIER, TALLER,RICHER. You are much more capable.BTW go rinsed your mouth with Listerine(you fucking kissed her on one of the shows GTL) and XX if your cb is itchy go put snake powder. Don’t bully Kay Kay!

  14. U have voiced your thoughts KK! Have faith. U r awesome. With every success, there bound to be one to bring you down. But you know what? You’ll grow stronger and know who your true friends are, or rather people who will and always have faith in you. Don’t let this spoil your Xmas mood!

  15. I honestly feel that your post, while well written, is kinda self absorbed. You may say that she makes it personal by getting ads from you and talking about your statistics, you may be right, but I feel that the way Xiaxue presented her expose was a lot more factual whereas yours is kinda hoping people take pity on you and view Xiaxue as a mean vindictive lady that’s why you’d mention on instagram that people should go easy on you cause you’re going for surgery etc. I used to like you more than Xiaxue and always found you very pretty and “real” (personality-wise) like all the “she paid $1k for an ad banner on my blog to get my stats, who does that?” There shouldn’t be anything wrong with doing that especially if it’s in interest of the truth. If all Gushcloud is guilty of is not updating stats, it’s irresponsible of them to take advertiser’s money for a certain amount of views if these views are not given. Seems like some kind of fraud to me. Like if I were an agent and said my model is 1.7m tall and 49kg, then I send her over and she’s 1.7m tall and 90kg then when questioned, I tell the people who booked her “oh sorry I didn’t update my stats.” Whatever Xiaxue’s motives are for doing this, it doesn’t discount the truth or the facts presented. I read Althea’s post, honestly I find it very childish. A head/cofounder of a company saying “I am calling you a liar, if you are not a liar then sue me” is far from a factual or statistic defense and rather unbecoming as a representative of Gushcloud’s management.

  16. I remember the dollhouse sponsor, and when you two had an argument over it. apparently xiaxue was asked to be sponsored with them and you pretended to have stumbled upon it, did not explicitly say you were sponsored by them at all whilst promoting them.

  17. Hi KayKay, I don’t know you or XX personally + I don’t give a rats ass about NN/GC. Just want to say Good on ya :) I think you’ve responded very well, hope you feel better & move on.

  18. Jiayou kay kay , i believe in you !
    giving you 1000000x mental support (sorry i cant do anything else for you)
    stay strong babe ! <33333

  19. Oh shit I accidentally clicked a link on fb ending up here, I guess that’s +1 visitor for you. Welcome. Well since I’ve momentarily ended up in this cesspool, maybe I should advice the fellow reader/follower not to bother with this synthetic drama created out of nothing to get more views. Hmm end of year is approaching, is that when your sponsors are gonna look at your traffic volumes? The drama by you bloggers almost follow a cyclical pattern, so predictable and so immature. Please look at yourselves, but not in the mirror and you’ll see you’re all useless cunts who contribute nothing.

  20. Wow well played. Showing us Eric’s statistics from 2011 is really helpful. Really really helpful. I dont think it is ethical for you all to quote the reader rate at one of your highest point cos it is unfair to the advertisers. I mean, what is the point of being famous(well, abit only
    i would say) 3years ago and charging advertisers the sum of money for that reader rate when right now, your stats are nothing like this? I as a consumer do see this as a lie to me. Not trying to defend Wendy but I dont admire the way you try to put her down at the start of your post. Saying you dont want to attack her, yet you are actually playing around with words and shooting her, and most importantly victimised yourself over and over again. Utterly disgusted

    • Nobody asked you guys to read her responses. Just like nobody ask anyone to read her ads. Again, nobody ask the advertiser to buy anyone’s stories.

      Im not trying to side anyone, but have you ever thought that XX could be writing that as an advertorial in the name of “justice” to gain more attention? Which mother on earth would spend a year plotting to “expose” someone who wasnt even threatening her life and death? We all know she bears grudges but this is not even child’s play.
      Do you think a mother, without people backing her behind the scenes, is willing to risk getting a lawsuit? No need to think for her son ah? Ok lets give her the benefit of the doubt that shes indeed overly righteous to the extend that shes willing to risk everything for earthlings’ wellbeing.
      But look at the amount of times she mentioned and praised Nuffnang on that post. There is no need for her to credit NN at every junction – wasnt it a post to expose the bad guys?
      If…that post was really meant as an ad…didnt she deceived us all too? If so, isnt she and NN equally unethical? Remember she mentioned how some clients requested GC to make an ad not appearing like one? What if this is exactly the type of ad?
      Im not trying to accuse her of anything, all im saying is there is always a possibility of everything. Since we can never be sure, so why still bothers to get attached to it? *shrugged*

  21. I don’t hate XX (and I think that GC is unethical to a certain extent) but I’ve to agree with you about the part your blog posts being less drama. I feel that this is XX’s way of staying relevant.

    You do your thing! I love how classy you are!

  22. Not a fan of blogs, not a fan of her or yours (well i asked you something on insta and there was a rude/ not really willing reply.) But well, she sees herself as queen of the blogosphere, maybe she is, i dont really care. But here’s the thing. Just because shes the ‘queen’, she sets the rule, she attacks people even when her own friends did the same thing, so i’m not surprised.

    One thing i have to make aware to all these bloggers and influencers etc. Don’t forget to be humble just because you’re now famous and ‘known’. Don’t forget the online platform are where you get your money, income and fame from. Being nicer and friendlier, less arrogant towards people would only do you good and make you more friendly and sincere, getting more support.

    BTW, it’s Christmas season, don’t let it get you down. You have your fans she have hers. Her blog have became a tool to attack and bring people down in the recent future, other than angry, angsty post i don’t see what else is she writing anymore. I really can’t be bothered to read blogs, but these wars have been spamming everywhere online and shows how harmful internet can be.

    Oh wells, Merry Christmas still.
    May 2015 be a new start and a good year for you.
    All the best

  23. im not siding any party.. because i just find this to be so childish and its just like any politics in any company/industry. but just to share with u something tt happen to me yrs ago tt made me link to this incident, i used my blogger acct to comment on my friends’ blog, commenting that my friend’s writing is so much better then xx. it was a pure comment that i dont mean to hurt xx. N the next time i wanted to comment on 1 of xx’s post using my blogger acct again, i realised i was banned from commenting in her blog. I am not a blogger n a tech idiot. So i do not know how this all can be done. But well.. still.. stay strong kaykay! :)

  24. As a neutral, there are many subtleties that many readers of this whole unfortunate saga failed to see. Wendy is obviously feeling threatened that she has real competition from other bloggers better than her and an upcoming company seemingly doing better than her outdated company. I’m glad KayKay decided not to engage directly with Wendy as it is pointless. Wendy’s main MO is to create a stir to garner views which could potentially get her more advertising avenue. What she don’t realised is, companies and consumers today are not stupid. At the end of the day, Wendy just revealed her revengeful and vicious jealous nature. I think she needs professional help. A person with so much hate and bitterness like her will only end up crazy one day with no real friends by her side.

  25. A level-headed, fair, objective, and above board counter stance :) very very classy of you and I hope you have a peaceful Christmas

  26. Pingback: Gushcloud VS Xiaxue: 4 Things You Need to Know | Your Social Lifestyle News Portal | Mashed. Viral. Storyful.

  27. I feel like.. this whole thing is so ridiculous. She’s like the queen of cyberbullying and all her minions will follow suit, attacking her “enemies” on their pages. It’s disgusting. Hope you stay strong. End cyberbullying.

  28. Your post brought me to tears. I’ve been through several toxic friendships but none of them can compare to your suffering. That’s why I hate hate hate bullies like the Almighty Hobbit Princess. Although I’m still neutral about my stance on the GC scandal, I’m on your side. Don’t let her words and actions get to you! However big she tries to make herself to be, deep down inside she knows that she’s insignificant. I pray that you’ll at least have a peaceful Christmas with people who love you.

  29. Well done. I had a friend with the same birthday same year as xx and they are just the same. I ended a friendship too because she was often jealous and would do things or say things behind my back too. It hurt me. I just had enough and ended it. Guess these people can’t ever really have good friends.

  30. Pingback: Blogger ad network Gushcloud has come out to refute Xiaxue’s claims | Mothership.SG

  31. I’m really persuaded by this post. I don’t know who you are referring to but could probably guess. Being accused of something you didn’t do is a very frustrating thing. You handled it very professionally. All the best.

  32. Hi Kaykay,

    just wanted to say that you have indeed matured through the years. You were indeed a wild child in the past and it’s nice to see that you are no longer one. Xiaxue on the other hand, obviously remains a wild and unrepentant child. Read both your blog post as well as Vincent’s blog post and I have to say I am impressed by both your responses. XX is gloating on her IG now that justice is finally served. Really? Is she not afraid of being proven to be guilty of breeching the new online harassment laws or being successfully sued for defaming GC? I don’t know you or Vincent personally but both of you seem like nice people and I hope true justice will be served if XX is proven to be guilty of defaming GC and harassing people online. Stay strong and keep the faith in the meantime!

  33. Can’t believe, how biased people are after that blog post by Wendy. Nobody knows, what’s really going on at Gushcloud. And it’s mostly non of their business, right?
    Nevermind. I hope, you still will have a pretty Christmas time with your loved ones.

  34. I didn’t know much about you until I saw Xiaxue’s post and decided to come visit your blog. However, I find your response to her, as in this post, is very sincere and truthful.
    I kept nodding my head when I read on how you think XX attacking people by hurting them so badly but yet, always find herself in the right.
    If you are targetted, she will find fault in everything you do, and somehow attack you like you deserve it. Even you have tried all means to avoid provoking her.
    She is very eloquent and her posts to the haters are always one-sided story. It is very easy for us, the readers to believe her words. She is very influential, no doubt. After reading your post, I genuinely think that you are a very nice person. Just very unlucky, picked by her.
    I have a question. She wrote about how unethical GC is, but isn’t she the same by creating a fake company and tricking people into her story? I would think that’s even more unethical.
    Well I hope you can get over soon and hopefully she can stop attacking you.
    Your new reader,

  35. im glad you now know what a disgusting person/liar wendy cheng is. i always felt that you were afraid of her, even back when we were friends. even though the matter had nothing to do with her, she controlled you and your decision. we were the ones being lied to by qq but you let wendy write such horrible lies about the whole issue on her blog framing me for trying to ruin your friendship when the truth was that qq ruined it by lying to us both! you made a bad choice sticking with her because she was never a real friend. i guess its never too late, take care babe and i hope you find your peace soon!


  36. i admit i was super shocked when i saw her post on her blog about Gushcloud, i was so surprised when i saw that she kept picking you as an example, because i have not been up to date with anything that’s going on, the last i knew was that you both were friends. how come she finds it so hard to keep her blogger friends? first Dawn, now you.

    • Summer, I think it’s because no matter how much Xiaxue loves someone, whether it’s a friend or even a family member, at the end of the day, she loves herself most. Her capacity for love is limited, and loyalty to others is a foreign concept to her (however, I’m sure that she expects blind loyalty from others, which isn’t hard to get from her 12-year-old fans).

      No matter how good of a friend someone is to her, the moment she sees them as a threat, even when they aren’t, she will not only destroy the friendship, but also destroy that person; the idea of that person continuing to exist and thrive is too much for her to bear. This is the type of person that she is: a vindictive, calculating, dirty little dwarf-troll-beast.

  37. Good on you! I feel so awful that you have to go through what you went through.. Even if I had friends whom I ‘don’t speak’ to anymore – I wouldn’t have any intentions of defamation or intentions to annihilate them. You are the bigger person and she is just unkind and perhaps a bored housewife looking for attention.
    Stay strong, may the coming year be brimming with opportunities and promise for you.


  38. I can see it now. She just jealous bcz u r more beautiful and natural than her, fakie old fat mom.
    She afraid ull more shining than her.
    Do you believe what go around comes around? Maybe this live favor to her but to dash? I dont believe so. Either his live will hard, going gay or somewhat. Let God do the rest.
    Keep fighting. I think you should.

  39. I support you. Because you are prettier.

    In any case, the best response to an act of aggression is an act of kindness and by not reacting aggressively, I think the voice of reason is already on your side.

  40. Yan Kay Kay, chill. Most of us can judge who is right or wrong. She’s jealous of you. It’s obvious. Anyone with common sense can read it. Jealous of what? Heh we all know. Chill and do what you do best. Stay pretty!

  41. kaykay, you never fail to disappoint me. I knew its time that you should be strong. Ive been speaking good fr you. Im glad im did. I liked your personality or character and you should just do whats for you. Out of the deepest pain comes the sweetest song. Im sure there’s a sunshine waiting for you after you finish this storm. Jiayous alright? :) Ill be praying for you too.

  42. Actually, her main intention was to “expose” GC, thats their business. The fact that she secretly plotted this for so long and even threw money on it in the name of “Justice”, just shows how determined she is to get rid of GC – which is like a humongous zit growing on her bum – she just cant rest on it.
    Its too bad that you are one of the tools. But there is no need for you “involve” yourself by explaining the situation on behalf of GC, infact no one should even come forth and try to clarify for the situation, because thats exactly what she is looking for – to lure everyone who are linked to GC and expose them all.
    GC is well capable to defend for themselves, IF they are really innocent. If they arent, all the more reason everyone should not step a foot in. Be smart.
    And seriously, whats new, right? She always used her blog as a portal for her to righteously bring people down. Nothing wrong, because nobody ask us to pay attention anyway. So, be gracious. Merry Christmas! =)

  43. Isn’t it obvious that Xiaxue does these for
    She wants justice for nufffang; in other words, more business in the future as they are falling behind gush cloud in time to come. And she has stake in them.. Direct shares and as influencer
    she is a whiny, hypocritical, spg, attention seeking bitch, seeking personal revenge cause kay kay is not her friend anymore, due to kay kay “invading” into her industry. And she is unhappy how other bloggers are earning money when she feel that she is the mother of this trade and only she deserve to be earning money from ads. Get a life..

    • Oh my…interesting concept you have there, and it brought me a thought…that XX could be doing these as an advertorial too. Didnt she mentioned that some GC’s clients asked for an ad to not appears like an ad? Chances are, her entry could be one too. I mean, there is always a possibility in everything, right?
      And there are too many competitors, its not a surprise for one company to post an ad that brings competitor down.
      How interesting.

  44. Yeah, when I read XX’s ‘exposé’ I could see it was a personal attack against you and Eric. It seems like she agreed to have parted ‘amicably’ but she’s the only one hung up about the past, while everyone else has moved on, sad that the only people harping about ‘faithinxiaxue’ are those of the older generation who can’t keep up with the new blogging scene (you see, they’ve all become mothers).

  45. But all your stats are from 2011-2012? I thought a year or even a day in social media feels like forever? Why aren’t you using the recent month stats as comparison?

  46. It is disheartening to hear the flaws of Gushcloud and both sides might be wrong . But i think the saddest part above all is the broken friendship.. what I can confidently comment on is, I do admire your strength and courage for peace.

  47. Sorry to see you being attacked again and again ):
    Only those with nasty minds will agree blindly to whatever she’s saying without listening to all sides of the story.
    But don’t worry too much about it…
    There’s always light at the end of the tunnel x

    Merry Christmas!

  48. I am super glad (and astounded) that you came up with this reply in such a short span of time. am happy that you’re so liberal and principled with the tone of your words, in view of how she phrased hers, stay strong babe!

  49. Pingback: Snow VS Cloud (Xiaxue VS Gushcloud) *updated 25th Dec 2014* | Airmeli

    • Indeed. And there is a possibility of her doing that as an advertorial too – exactly like what she mentioned about GC (an ad that dont appears to be one) *shrugged*

  50. That nasty woman.. She will never have that sophisticated, pleasant and attractive image that you have. Lucky she is already out of your life.

  51. Hi Kaykay,

    This is my first comment on your blog.
    I used to follow xiaxue’s blog a few years back and did know about you through that and clicknetwork’s chick vs dick.

    I also loved your old twitter style. Yes it was dramatic and interesting and raw uncensored. You may not have liked the you back then but it was a real person who was funny and honest 100%. I felt you were very real and relatable. I like you two together interacting online. It’s like I knew you guys and I was addicted.

    I liked the entertainment value of xiaxue’s posts attacking “wrongdoers” and she had a way with words and holding an audience though her words. But character shows through of course as well. She is vain, strong headed and very riteous. She is interesting. I’ll give her that.

    And the time you were the old you. How I wished you had a blog. You were also so interesting. And you mentioned it was brought up by numerous followers but you brushed it off as you were too lazy to do it. After this post I know perhaps there were other reasons behind the delay in getting your blog set up. Like upsetting your friend. And as an old reader I want to add my own testimonial that your initial blog looked very amateur and in no way professional like Wendy’s and I had wondered why a friend of a great blogger would have such a pitiful (sorry) looking blog. And I do remember you blogging that you were not using the same platform as her so as not to compete with your blogger friends. I really give you credit for that and believe you were trying to be yourself and not offend your friends.

    I used to wonder what happened to your guys friendships. Used to follow you both daily. (Fyi there’s plenty of room for the both of you, why make it a competition rather than a mutually beneficial collaboration). And neither of you would say why. As a reader I started to feel distant that your once interesting open personalities had become closed and more focused on making money advertising then blogging for the love of sharing and have people read and know you and cheer you on and feel like they could connect.
    I pretty much stopped following your blogs and twitter both as frequently. From daily down to about twice a year (out of sentiment checking up on your two lives).
    You have both matured, but I’m not that entertained by the increase in advertorials in proportion to “real” blog feelings. And not into babies so I stopped following her as well.

    Sorry for all this negative drama but I’m back for now because I get to find the answers to what happened to you two. And I like seeing you two interact. The chemistry is there. Whether good or bad. It brings old fondness for you two back.

    Lengthy comment but I hope it helps. And I think others feel the same and wish you both the best. This was an excellent post Kaykay. From an old reader. xo

  52. She is a real bitch, revengeful, insecure and immature.
    I am just a blog reader, not a fan or follower.i read randomly on and off.
    Her points are irrelevant:
    1. inflate viewership- it is a number. Numbers fluatuate, right? so it is all a timing difference issue. I can simply say a figure now, months later, it changes depending on when you track, what posted, etc.
    2. qualified accounts – why make an issue out of this? it is common, I ve seen many many cases, especially SME.
    3. internal issue – late payment etc. what has it got to do with her? it doesnot effect her, right?
    4. the gist is unethical practice (her accusation) – ethics is grey. only licensed professionals are governed by codes of ethics, not businessmen or start ups. commercially, it is window dressing. resume of a candidate for a job is always dressed up, food menu with pictures has dressing up too. Whether explicitly states advertorial or not, readers can judge. it is about wisdom.

    She is proud of what she did – hunt, shame and victimise peoples to make her look good (yeah, she is very ethical, 100% honest, very real, always offline friend)
    To all, please give start ups, unknown others a chance to survive. it is not easy for them with a monopoly around.
    I support victims and underdogs, not a bully (oh boy, she does look like a high school bully with her gang, imagine the scene on TV).
    No worries, Kaykay, she will get her retribution, a huge downfall one day. God is fair.

  53. I was watching Paul, your partner in hosting Chick vs Dick, and he had reminded me of you Kaykay. Wondered how you were doing, I stumbled at this page. But it seems you were not doing so good…
    I planned not to take sides until I read her post. I’m shocked by her act of finding fault in other people. The post is harmful to you, it seems.
    But I’m pretty sure this is just another way of putting you into limelight, please cheer up. Anyway anyhow I wish you belated a Merry Christmas. :)

  54. I hv read both sides. I hv to say XX sounds more legit. Don’t get me wrong, I am not her fan or follower in fact I am anti-fan. I think GC needs to defend the allegations more vigorously. All I can read are mere whimpers & really childish retorts from the co founder.

  55. I don’t usually read your blog but I did find BOAT series interesting, because it genuinely is fun and amusing to look at a ‘babe’ get her hands dirty on laborious work ya? That, I applaud your idea and creativity for it.

    Stay strong, you’re doing the right thing (you probably won’t read this, so consider this a silent prayer!).

  56. I always wonder why she get away with all her BS? it seem that she has the freedom of speech than anyone else in Singapore! I didn’t finish her long post but saw her pic of pointing middle fingers with F/O banner on head? Are we allow to be so vocal in Singapore????
    I support you kk, ppl dun really like her that much now as there are many bloggers around, ppl maybe like her son who is cute like any babies and shes making full use of it.

  57. Sorry this has happened to you. I am a fan of both of you (I really loved you in Chick VS Dick!) but it was very fishy that Xiaxue would make a defamatory post with the reason of “ethics”. It was pretty obvious that it was jab at your reputation, with the majority of her blog post referring to things you are affiliated with (Babe of All Trades and your advertorials). It’s sad how she spent months to track these false statistics to bring you down, holding this unreasonable grudge.

    I hope you are doing okay and have a Merry Christmas!

    • Edit: After reading this leaked conversation on tumblr (
      Sure, you’re all outraged by her post and what she did was out of spite. But the irrelevant gossip about her brother and her son, who did nothing to you guys, was so uncalled for.
      The bitchiness in this whole fiasco is so pathetic.

      Oh and “Dash is so fAMous now. Will she kill him one day because of jealousy” Please tell me I’m deluded and someone didn’t actually say that.

  58. I dont normally read your blog but this XX thing has been all over the news.
    that woman is probably losing her “fame” and trying desperate ways to regain it.
    Dont let the haters get to you.
    Jia you!

  59. Why is XX so mean? TBH I feel she’s a very manipulative type of friend. It’s good that u left her earlier. She did mean things to her own friends. Shiberty is one of the victims. Dawn must be so relieved cos XX no longer attacking her. After you and Eric, I’m looking fwd see her next friend-victim.

    She said she has no time blogging after she gave birth. But she has ONE YEAR to do the “detective” work. WOW!

    Most of all i feel sorry for Eric losing his long time best-friend to XX. Today I am unfollowing XX from every social media platforms. Cos she’s a bully. I like Dash he’s so cute but too bad his mom is XX. Btw, XX is in denial; Dash has her pre-surgery nose. When people comment like that, she deletes it and blocks the person.

  60. This is exactly why cyber bullying ought to be an offence in Singapore. Many people do not know the seriousness of cyber bullying and what it could lead to in Singapore cause everything is censored. Stay strong and all the best!

  61. I’m not here to dispute the technicalities, but Xiaxue should be sedated. Please, anyone who thrives on drama, controversy or antagonism are q

  62. I’m not here to dispute the technicalities, but Xiaxue should be sedated. Please, anyone who thrives on drama, controversy or antagonism are quite essentially toxic, and the world could do with less of such people. Move along, now.

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